Julie is an aesthetic studio specialising in permanent makeup, which was established in Vietnam. The brand is inspired by the Greek philosophy about beauty, and its value has been unchangeable through the ages.”The Greeks believed that beauty was not just skin-deep but went beyond the surface. They believed that true beauty was a reflection of the soul and the character of the individual.”

The logo was inspired by the Ionic collums from the temple of Artemis at Ephesus, an ancient goddess. The letter J was styled inversely from these Ionic pillars.